Edinburg, TX – Jewelry lovers in Edinburg will soon have a new destination to shop for timeless pieces. James Avery Artisan Jewelry, a Texas-based, family-owned company known for its hand-crafted rings, bracelets, necklaces, charms, and other fine jewelry, is opening its first location in Edinburg at The Shoppes at Rio Grande Valley.
The new 3,300-square-foot store will occupy half of the former Lane Bryant space, located next to Ross at 427 E. Trenton Road. The remaining half of the space is currently under negotiation, with an official announcement expected soon. The interior build-out is scheduled to begin in December 2025, with a targeted completion date of March 2026.
“We’re thrilled to welcome James Avery Artisan Jewelry to The Shoppes at Rio Grande Valley,” said John Toic, President of First Hartford Realty Corporation, the developer of The Shoppes. “They are a beloved Texas brand with a loyal following, and their addition further strengthens the diverse retail mix that continues to make The Shoppes one of the region’s premier shopping destinations.”
Edinburg Economic Development Corporation Executive Director Raudel Garza shared similar enthusiasm about the announcement: “We are excited to welcome James Avery to Edinburg. This will be their first location in our city, and we know they have been wanting to join our community for some time now.”
James Avery Artisan Jewelry was founded in 1954 in Kerrville, Texas, and has grown into one of the state’s most recognizable jewelry brands, known for its craftsmanship, quality, and meaningful designs. The upcoming Edinburg location will bring the brand’s signature style and shopping experience closer to customers across the Rio Grande Valley.
